KFC in China: Secret Recipe for Success giá ưu đãi

This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China’s competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China’s business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world’s fastest growing economy.  

Warren Liu has translated his extensive business experience in China and a passion for teaching into lecturing at select IMBA programs within Greater China. His expertise includes best practices and pitfalls for Western companies entering or conducting business in China; China’s business, cultural, social, historic and political context; China’s economic reform and its domestic, regional and global impact; and the contrasts between Chinese and Western values and business practices. In addition to teaching, lecturing and social work focused on education, his recent professional pursuits include hands-on, general management experience in industries as diverse as internet, restaurant service, financial service, general manufacturing and supply chain logistics, all within Greater China.

Acknowledgments Prologue

Chapter1：KFC—APioneerinChina
Chapter2：AssembleandRetaintheMostQualifiedTeam
Chapter3：BusinessStrategy
Chapter4：LocalPartnership，GovernmentRelations，andCrisisManagementChapter5：ProducthndMarketing
Chapter6：SupplyChain
Chapter7：RealEstateDevelopment
Chapter8：OperationalExcellence
Chapter9：LocalizationandGlobalization
Chapter10：HeadquartersSupport
Chapter11：LeadershipwithChineseCharacteristics
Chapter12：PastandFuture