Tote bags are becoming more and more popular because they are reusable and eco-friendly. This affordable and stylish alternative to the ubiquitous plastic bag is now also a fashion statement. The use of tote bags has spread from the eco-savvy shopper to the style-conscious consumer. With this shift, totes have moved from being a purely utilitarian item to a medium for self-expression. The printed design on the tote bag is effectively a communication message to express a person s personality. The graphics, imagery and messages displayed on tote bags are becoming increasingly sophisticated, subtle and imaginative. This book showcases some of the most striking, inventive and subversive of current examples of the tote. The featured totes come from a wide range of illustrators and graphic designers around the world, with designs including floral prints, typography, illustrations and characters.