The Unauthorized Guide to Doing Business the Richard Branson Way giá ưu đãi

  In many ways, Richard Branson and his company the Virgin Group are  unique. In an era dominated by strategists, Branson is an  opportunist with an uncanny knack of sniffing out great deals where  others hesitate or fear to tread. Never before has a single brand  been so successfully deployed across such a diverse range of goods  and services. Branson is the ultimate brand builder.   So how does he do it? Now bought completely up to date for this  new edition, Business the Richard Branson Way 3e not only reveals  the secrets of Branson’s remarkable success but also draws out the  universal lessons and identifies strategies that can be applied to  any business or career. From picking on someone bigger than you to  moving faster than a speeding bullet, and from making work fun to  keeping the common touch, you have in your hands the secrets of  phenomenal success.  Contents   Richard Branson Revisited   The Life and Times of Richard Branson   One Pick on Someone Bigger Than You   Two Do the Hippy, Hippy Shake   Three Haggle – Everything’s Negotiable   Four Make Work Fun   Five Do Right By Your Brand   Six Smile for the Cameras   Seven Don’t Lead Sheep, Herd Cats   Eight Faster than a Speeding Bullet   Nine Size Does Matter   Ten Never Lose the Common Touch   How to Build a Brand the Branson Way   Last Word  

Des Dearlove is co founder of the media content, concepts and consulting firm Suntop Media.  He writes on business issues for magazines and newspapers throughout the world, including The Times, American Management Review and is a contributing editor to the US magazine Strategy+Business. Suntop Media’s Thought Leader Interview series is syndicated to publications in more than 25 countries.

Des is an author or co–author of numerous books. They include Generation Entrepreneur (shortlisted for the WH Smith Book Prize), Gravy Training, and Firestarters!   Des is an editor of the bestselling Financial Times Handbook of Management, now in its the third edition.