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Thông tin chi tiết về Toyota Under Fire: Lessons for Turning Crisis into Opportunity
SKU | 9448721031414 |
The definitive account of the 2009-2010 Toyota recall: A case study for overcoming any management crisis
Toyota Under Fire, 2011 Shingo Prize Winner, takes you beyond the headlines and into the offices and factories of Toyota to reveal the truth behind the company’s highly publicized and controversial recall of over 10 million vehicles.
Jeffrey Liker, the world’s leading expert on Toyota processes and culture, was granted unprecedented access to the company’s systems and people. The end result is the most comprehensive account available of what really precipitated the crisis, and how Toyota management met the ensuing challenges to come out stronger-lessons that can be applied to any management crisis in any industry.
Jeffrey K. Liker is the author of the bestselling The Toyota Way. He is a professor of industrial and operational engineering at the University of Michigan and co-founder and president of the Toyota Way Academy. With nine Shingo Prizes for research excellence, his work has appeared in books and such publications as Harvard Business Review and Sloan Management Review.
Timothy Ogden is an executive partner at the communications firm Sona Partners. He has written for Harvard Business Review, Miller-McCune magazine, and Alliance magazine and is frequently quoted in The New York Times, Chronicle of Philanthropy, The Wall Street Journal, and Financial Times.
“I was so captivated by the book I almost forgot to take notes for the review 🙂 It reads like an episode of Law & Order. I loved it.”
The story is both fascinating and frustrating as Toyota’s technically oriented culture… is confounded and overwhelmed by (rumors and innuendo) of a political and litigation culture.
“Instead of relying upon the superficial media reporting done by organizations like the L.A. Times…Liker and Ogden…worked to…sort out the basic facts. “
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